Dubai’s Apparel Group Partners With PRYPCO Blocks for ‘Spend to Invest’ Program
Apparel Group in Dubai has joined with PRYPCO Blocks, a fractional real estate platform, to start a new program called “Spend to Invest.” This program lets members of the Club Apparel loyalty program turn their shopping rewards into property ownership.
With almost 4 million members in the UAE, Club Apparel shoppers can now use their earned points to buy small shares in Dubai properties through the PRYPCO Blocks app. Investments start from just $544.5 (AED 2,000), while members can still enjoy their usual shopping rewards.
Sima Ganwani Ved, founder and chairwoman of Apparel Group, said the goal is to give customers more value by helping them use shopping rewards to invest in their future and even move toward homeownership.
PRYPCO Blocks, founded by Amira Sajwani, is a platform regulated by the Dubai Financial Services Authority (DFSA). It allows people from over 200 countries to buy fractional shares in income-generating properties and receive monthly rental income.
This is not the first loyalty partnership for Apparel Group. In October, it teamed up with Saudi Arabia’s Mobily, allowing Neqaty members to redeem points for fashion, footwear, beauty, and accessories. These partnerships help increase store traffic, customer engagement, and brand reach.
A McKinsey report shows that today’s customers expect more value, and traditional discounts are no longer enough. Brands that combine pricing, loyalty programs, and personalization gain an advantage. Offering special deals—similar to Amazon Prime’s free shipping and Prime Day discounts—helps attract more members, boost spending, and build long-term loyalty.
Published: 14th August 2025
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